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In a spellbinding address to more than 100,000 participants in the 11th Siyum HaShas of Daf Yomi, Rabbi Yissocher Frand beautifully encapsulated the Jews’ obligation to study Torah: “It’s never too little; it’s never too late; it’s never enough.” Those electrifying words also serve as the title to his just-released and eagerly awaited new book: It’s Never Too Little; It’s Never Too Late; It’s Never Enough — and other timeless insights for challenging times.
Like his other hugely popular books, including Frand in Print, An Offer You Can’t Refuse, and Listen to Your Messages, this new book is “pure Frand” — containing insights based on profound Torah scholarship, illustrated by unusual stories of great people, both famed Torah personalities and the neighbor next door. These are ideas firmly rooted in Torah’s eternity, but speaking clearly to our 21st-century concerns and challenges.
It’s never too late, proclaims Rabbi Frand — never too late to do teshuvah. Rabbi Frand helps us with our own process of teshuvah by showing us how to create our very own “mission statement” through examining the esoteric concept of gilgulim, reincarnation. That’s pure Frand. At first glance it’s hard to find the connection between the evil King Menashe’s incredible act of repentance and the very last cheeseburger eaten by a college football fan in Omaha, Nebraska, but it turns out that we can learn from them both one of the most effective means of doing teshuvah. Pure Frand.
What does the collapse of the Wall Street firm Bear Stearns have to do with the sa’ir hamishtalei’ach, the scapegoat thrown over a cliff during the Yom Kippur avodah — and what do they both have to do with our lives and our teshuvah? With brilliance, empathy, understanding, and humor, Rabbi Frand pulls together varying threads and weaves them into an essay that transforms lives.
When reading Rabbi Frand’s unforgettable new work, we realize that, indeed, it’s never too little — even one essay can change the way we look at the world; it’s never too late — if you are one of the few readers whose life hasn’t yet been touched by Rabbi Frand’s books, you can start right now!; and, yes, it’s never enough — every essay is a gem, every insight is a treasure, and when we’ve finished Rabbi Frand’s book we’re waiting, eagerly waiting, for the next one!

Filed under: Inside ArtScroll Weekly